Odeeh's new Berlin concept store with furnishings that can be completely rearranged to showcase the fashion brand's latest collections. Plinths constructed from raw cement board and mirrored room dividers create angular displays that are easily moved around the boutique's stark white interior. The flagship itself inhabits the terrace level of the recently refurbished Bikini Haus - a 1950s industrial building that has been converted into the conceptual shopping mall Bikini Berlin. The furnishings that include white zigzag-themed clothing rails, hooks and display trays and the permeable layout was designed by Zeller & Moye and realised by rundzwei.
Client: ODEEH GmbH
Year: 2014 + 2015 Refurbished
Size: 250m² GFA
Design Zeller & Moye Architekten: Christoph Zeller, Ingrid Moye
Umsetzung / Bauleitung rundzwei: Andreas Reeg, Christine Huber
Fotos: Harry Weber Photography